J
James Calder
Director of Marketing @ STRATISIoT, Writer @ReadWrite @HuffPost @LinkedIn @IoTForAll @ThriveGlobal @BBNTimes and more.
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It was great to work with an outstanding video production team today. I am extremely thankful for our internal Marketing and Communications team and our external video partners, and Leadership supporting the importance of creativity! It was a long 12-hour day off site for our team, but we learned a lot about the “golden hours” for drone shots, the art of creating natural light, the diplomacy of a location pivot, how a paper towel can diffuse too much light, and the importance of humor during a tightly packed schedule. Any good marketing professional knows that spreadsheets are just as important as creative projects. However, it is more important to realize that you may never brag to your kids about the time that you spent 12 hours on a spreadsheet. #thankful #marketing #creative #leadership
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