China is already the world’s largest outbound-travel market, and its increasingly adventurous overseas travelers are the world’s highest spenders per single trip. Propelled by rising incomes and a voracious appetite for exploration, Chinese travelers took more than four billion domestic trips in 2017 and more than 100 million journeys overseas—numbers that are set to rise over the next couple of years, according to McKinsey forecasts. Ctrip CEO Jane Sun sat down recently with McKinsey senior partner Daniel Zipser to discuss plans to open Ctrip’s platform to a wider selection of products, how technology will help serve rising demand for more personalized travel services, and her commitment to empowering the next generation of female leaders. #travel #China #tourism https://lnkd.in/fAhRQ_B …see more