A lot of the modern world is utterly unprecedented but eminently predictable. We let the fact things have not happened before act like a stronger excuse that it should be. As a person we all live in the past, present and future at the same time but with very different ratios to each other. Companies broadly spend almost all of their time in the past, and zero looking more than 1 year away. Most of the future is impossible to see coming but a lot of what matters is clear to see. …see more