Sometimes, just for a laugh, and because I’d learn a lot, I want to take a couple of genuinely exciting products from “as seen on tv” / infomercials and create DTC millennial branding, some lovely product shots, some social media ads, an instagram influenced or two, and see what happens. Just seen on tv is oddly the exact opposite of most DTC products, they are wacky but oddly differentiated and solve real consumer problems. Item one may be a portable, rechargeable LED lightstrip, with motion detectors. Anyone want to be part of this experiment ? …see more