Somehow everything about the notion of apps these days seems like an old fashioned way to think about how we use devices. Feels like there is a better way. Customer flows around needs, based around “journeys” more than fitting into the artificial gated worlds of apps. TV is a mess of apps when i just want to watch what I love, social media forces us to spread ourselves across different places, a typical smartphone means having 5-10 apps for different devices. Why can’t the experience work around what people want to do. I rarely download new apps, those I download I never use, doesn’t mean there are lots of new experiences to create and new ways to make money …see more