I'm not one to think that the future is all about Digitally Native or DTC brands, but it's amazing how many great product owners seem to have no interest in selling. Many do so not to upset retailers, many have poor unit economics, but many seem to just assume it's harder than it is. Wonder if you could set up a business that basically buys the rights to do this- uses dropshipping, does marketing, promotions, advertising and takes a fee or rev share. …see more