Despite the impact of cancel-culture, within a time of frantic brand monitoring and reputation management... I'm constantly reminded of a quote from Andy Warhol in 1980: "Don't pay any attention to what they write about you. Just measure it in inches.” (Newspaper inches.) Mark Ritson is out with a new piece about the real impact of overly-crafted brand image: "Over the past decade marketers have come to learn that, rather than just the gateway, coming to mind and being present in the consumer’s consciousness during decision-making is most of the house and the back garden too... The superiority of salience reflects a growing awareness that, in the age of Trump, what people think of you is far less important than the more brutal objective of getting people to think about you." I agree with that. And, this: "We overthought things and made the cardinal error of assuming brands were as big for consumers as they were for us marketers... We need to calm down. We need to take more risks." Someone once said this, maybe I dreamt it: Everything is marketing, but #marketing isn't everything. (Mark's post in comments #feedthealgorithm ) …see more