The rise of #influencer #activism in Adweek : “The world has shifted. Against the backdrop of a global pandemic and rising conversations about social justice, a younger generation is craving authenticity and action, challenging what we want to hear from influencers and when.” “Influencers who take a social stand should be seen as a strategic asset, not a liability. For years, brands have grappled with how to communicate their purpose and enlisted talent to spread their message. Today, influencers are flipping the model by choosing brands that align with their values.” …see more