"I firmly believe #marketingops can help marketing as a whole reach their objectives through tools and tech. I know it can happen. I know it’s possible because I’ve done it." - Lisa Martin Our interview covers: - What it takes to bring together the oft-contentious sales and marketing relationship - How to get a seat at the table as a MOPs practitioner - Where to draw the strength and patience to manage hungry sales teams and competing demands Read/watch here: http://ktmartell.com/lisa In partnership w/ Adobe Experience Cloud #adobeexperiencemakerawards …see more