We don’t do business with people (or companies) we do not trust. In many industries, being the most trusted can actually deliver a competitive advantage and a brand differentiator. In a world of mistrust, the brand that earns the most trust wins: More than two-thirds (68%) of U.S. adults say that trust in a brand has a great deal of influence when making a large purchase decision. Trusted companies are found to have stronger buyers and advocates. From the Harvard Business Review: Businesses that build trust among their customers are rewarded with greater loyalty and higher sales. And negotiators who build trust with each other are more likely to find value-creating deals. The bad news? Marketers are facing a massive decline in trust — and it threatens to undermine brands' ability to drive sustained growth. Read how to build trust in #B2B #Marketing in my 100% free book, made available through TriComB2B . https://lnkd.in/dfg2Bcq …see more