As marketers, we spend a lot of time learning how to optimize our campaigns, tweak our tactics, and drive performance. But, it’s just as important to consider the impact of what we do. In a new video available this week at #INBOUND2020 , I talk about the moment I watched pioneering activist, author, and filmmaker Jean Kilbourne 's work. In that moment, I recognized my own responsibility to expose hard truths about our industry. She inspired me to create Woke-Washed, a documentary and book about the modern collision of social movements and marketing. Catch that video on-demand this week at HubSpot 's #INBOUND virtual event. (Look for the on-demand section.) I'm also hosting a LIVE meetup on WEDS 9/23 at 2:30pm about brand activism and accountability. Save it to your schedule! …see more