Tandoori chicken is a mouth-watering dish. And it’s a delicious achievement when it’s done well. But it takes a thoughtful blend of ingredients, developed and refined over time, the right equipment, tasting, testing, and continually striving to create a perfect, memorable experience. I recently learned this is exactly how Nitin Sethi , Executive of the Year winner in the 2020 #AdobeExperienceMakerAwards , approaches his role. “When a family comes together to make a dish, everybody contributes,” he says. “That’s what a digital journey is. Everybody needs to contribute and do their part.” As the vice president of digital at IndiGo Airlines, Sethi is like a chef on a continual quest for the perfect dish. Our full interview is at the link in comments. Take a look! #CX #marketing #digitalmarketing In partnership w/ Adobe Experience Cloud …see more