What's ONE thing all buyers need before they do business with you? Trust. But, trust is in short supply. To help, I wrote a NEW book in partnership with TriComB2B about how #marketing teams build trust in #B2B . It launches this Thursday at 2pm ET -- will you join us? I'll go LIVE with Chris Eifert , Principal of TriComB2B to discuss: - What drives rampant skepticism in-market? - The key elements of building trust between a brand and buyers. - How marketing teams put the tools of the trade to work building and sustaining trust. - Examples of B2B teams doing it well right now. We'll announce how you can read this NEW book on building and keeping trust in an age of skepticism and noise, 100% free, courtesy of TriComB2B. Trust me, you don’t want to miss this. RSVP to the livestream and I'll post the recording: https://lnkd.in/gXDYFbj …see more