I updated my recent post on the dangers of performative brand allyship with an example of true allyship from Rent The Runway led by CEO and co-founder Jennifer Hyman who: 1. Acknowledged her industry's role in systemic racism. 2. Made their stance on the BLM movement clear. 3. Took responsibility for her company's role in perpetuating the problems, and ownership over being part of the solution. 4. Laid out clear actions the brand would be taking - beyond donations and D&I work internally (which still matter.) A great example to follow. Read on: https://lnkd.in/dujSMfm …see more