I posted this earlier yes for a laugh, but also as a snapshot of what modern marketing really is right now. We’re making decisions that call for new “rules of engagement.” I’ll be publishing a point of view on this in the upcoming book / documentary... but it’s best informed by your experience: How are you (brand stewards) deciding whether or not to enter the historic, critical conversations and broader narratives right now? What was the decision process at your firm? Who can do better? Who’s doing it right in your view?? Feel free to message me privately. These rules are best written together. …see more