Our sales team called themselves "data slingers." 10 years ago I was hired by Mark J. Feldman to grow a data services brand in a then-emerging #B2B #martech space. There were only ~100 tools on the map as #demandgen teams bought our prospect lists to fuel email/call blitzes. Some did it well, others simply spammed the living daylights out of those CSV files. Today, not much has changed, and yet, everything is different. Over a decade later, even with 10x more tools, the task of acquiring contacts still threatens to derail even the best laid plans - but this time, it's #ABM at risk. Why can't teams find the right contacts for accounts? Why don't more demand gen pros think in an account-based way, like Sales? Are we ever going to shake our MQL-based ethos? Mark is now the head of revenue operations at Localytics, and I've asked him back for a reunion with me live this Friday at 1:00pm ET for a conversation about how things have changed in 10 years, and today, how to solve this new (but old) ABM data problem. Live here on LinkedIn we'll dig into: - The messy yet critical task of choosing target accounts, and why less is more - How to find, and use, contact records appropriately - The truth about working with data slingers like us See you there? …see more