Samantha Pirraglia and the team at RXinsider asked me about #B2B #marketing right now. I'm curious as to how brands are understanding buyers and their current mindset. Stress does crazy things to the human brain. It prohibits us from reflection, contemplation, and thoughtful decision-making (making complex B2B purchases especially difficult and lengthening sales cycles in the process.) The charter right now seems to be simplifying buyers’ decision-making. Perhaps dumping more information onto people who are already living in a 24/7 news cycle doesn't help. How can we be more prescriptive and practical? Is the answer interactive content like calculators, diagnostic tools, benchmarking tools, simulators, or recommenders? How are brands helping buyers get to the personalized information they need, faster? Full link in comments, as ya do, and would love to hear your thoughts >> …see more