Lorin McCann and I chatted about PR, brand values, thought leadership, and taking a stand. (23:00) "There’s a narrative zeitgeist game here. Get ahead of the trends - this requires you to be talking to buyers, understanding what's on their minds. Buyers are looking to you to set the pace of the industry. We live in a world of constant change and disruption. That’s not a unique experience. It's about finding out what really is at the heart of where your buyer is scared that the world is going, and getting ahead of it so that you're ready with insights, thought leadership, and commentary so they can look to you and say: This person, this company, is going to give me hope amid an uncertain future. This is where people place their trust in you. This is where shared values are created. This is where that idea of thought leadership takes hold and creates longterm buyers that are willing to take a risk and put their career in your hands." Thank you Lorin and Customer Intelligence Institute ! https://lnkd.in/ez_T6b4 …see more