“In a recent SiriusDecisions survey of more than 100 brand leaders at #B2B companies, 84% felt they had some documented brand purpose at their company. However, when we asked how they actually express #brand purpose, a very different picture emerged. Although significantly more than 50% promoted their brand purpose in #marketing campaigns, published it on their website, and included it in employee training, well below 40% put this into action by supporting external organization aligned to the brand or through ethical sourcing policies informed by their brand purpose. Clearly, it’s a challenge for most B2B companies to live up to their values.” Link below …see more