1. #CustomerExperience should be effortless, intuitive, and frictionless. 2. Move from conversion rate optimization to digital experience optimization - it's more strategic and better for the customer. 3. How businesses adapt and pivot to meet the changing behaviors of digital customers during the #coronavirus pandemic speaks volumes - and matters for long-term brand equity. Just a few takeaways from my conversation with Shane Phair , #CMO of Decibel in today's #CX Expert Summit. Watch below. …see more