Marketers... in a recent eBook, Gurdeep Dhillon , Global Head of Commercial Marketing at Adobe Experience Cloud, said: "the integrated campaign will be dead in five years." I HAD to invite him to go LIVE with me to unpack this bold and controversial POV (which you can read in this eBook https://lnkd.in/eYvsD_b ). Join us live FRIDAY at 3pm ET as we discuss: - Why he thinks the integrated marketing campaign as we know it is going the way of the dodo - What’s a better alternative to take its place to meet the needs of modern B2B buyers - Whether you are "bucket filling" or "bucket dipping" Exceptional Truths is a series featuring real talk with exceptional individuals, hosted by me. RSVP here: https://lnkd.in/eSwYKa4 #marketing #B2B #marketingautomation #CMO #demandgeneration #ABM #mktgnation #martech …see more