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Katie Martell
"To pay attention, this is our endless and proper work." Mary Oliver
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#Chicago ! We've just wrapped Black History Month, now it's Women’s History Month, and soon we'll be awash in rainbows for Pride Month. Join me for an important discussion 3/26 exploring how brands are getting involved in these movements, and how some are dangerously pandering. Learn: 1. Which brands are using the power of marketing to create meaningful change (and how to tell using a simple litmus test). 2. Why cause-aligned marketing is everywhere 3. The impact of brand hypocrisy on social movements and brand integrity. 4. How to hold the companies you buy from, and work for, accountable. Free, but space is definitely limited. Hosted by the phenomenal humans at dscout and featuring their important inclusivity research in #UX https://lnkd.in/e-GKweE
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