3 things I learned in my livestream this week with Zoë Randolph + Toby Murdock : 1. #Digitalmarketing , by nature, creates content chaos if marketers are not diligent about operations. 2. Consistency in brand voice and internal process improves both #customerexperience AND #employeeexperience . 3. The biggest mistake made in scaling #contentmarketing is under-investing in change management. Watch our full broadcast below (see comments), and pick up a copy of the new Upland Kapost book for more. …see more