I was asked my top five tips on #personalbranding : 1. Brands matter. We live in a world of options and commoditization. Whether you’re an individual or a corporation, your brand is what distinguishes you from all other lookalike options, and defines your place in the world. 2. A brand is a promise. Branding goes deeper than colors, font, logos, or a headshot. It’s a promise you make to the world; this is the kind of experience you will have with me. Live up to that promise, consistently. 3. Perception is reality. Marketing, at its core, is about changing perception. Building a personal brand is about being thoughtful about the perception the world has about you. Use it to get you where you want to go, not to satisfy your ego. Clarify your end-game. 4. Ask for three words. If you’re stuck defining yourself in a pithy way (it’s not easy) ask friends and colleagues to describe you in three words. Look for patterns. 5. Be yourself. Don’t try to be the person you think you should be. Have confidence in what you bring to the table. Your best brand strengths come from what differentiates you. If you're in Boston, join us Thurs night at Shopify for a panel event and workshop on this topic aimed at entrepreneurs! (Link in comments.) …see more