Tis the season of predictions, and my friends at Marketo, an Adobe Company are not immune to the allure of foretelling what's to come in the #marketing industry. Who can blame them? So much is changing, it's incumbent on us to be prepared for the years ahead. In their new eBook, they've asked 10 of us to look deep into the future. My prediction is centered around the precarious state of trust in #business . …see more