I spoke at #ContentMarketing World about #marketing in the age of mistrust. One #B2B organization, STEMCELL Technologies , earns trust with scientists by bringing their mantra "scientists helping scientists" to life in their marketing and communications. Short clip below featuring examples shared by their team (thanks Nicole Quinn !) Also, tips for building trust with your bird, and pics of me and my twin sister because... why not. Julie Martell, PhD …see more