My biggest marketing pet peeve is disrespecting buyers’ data. I heard Kara Swisher speak [about] this last week, and she implored tech companies and marketers to find new ways to engage with customers that did not require them to pillage our data. We ask for buyers’ data (explicitly such as their email/phone and implicitly e.g. their behavior on our sites and campaigns). But, unless we are giving them back something of real value—personalized, relevant, insightful, etc., we are not being responsible stewards of that information, and actually risking creating a poor customer experience. Thank you Mia McPherson ! …see more