Powerful message in this cause-based #marketing campaign from Santander for National Domestic Violence Awareness Month (Oct), but the bank faces "lawsuits for lending practices, denying mortgages to women, minorities and low-income borrowers in the U.S. Northeast" (the same who suffer from domestic violence.) --- "The feature spot highlights the hidden truths of domestic financial abuse... “The most dangerous place in the world for a woman is her home.” A voice over of a woman comes on and states, “I know what most people think – if he broke my jaw, I would just leave.” She then states that the problem is more complicated. If she leaves, however, she realizes that she won’t be able to access the bank account because she has nothing with her name on it. Therefore, she is stuck. The program also features a micro-lending program for survivors that includes credit-building opportunities as well as access to financial literacy resources." Campaign: https://lnkd.in/e44yypH Lawsuit: https://lnkd.in/ewzizi5 Pandering? Redirection #advertising ? Important conversation despite some bad behavior? …see more