"A galvanizing story is a narrative that explains the need for your product or service and its impact. Why you bothered to bring it to market. Why anyone should give a shit that you did. “We make blockchain-based AI for dogs.” is a simple description of what you do. You’ll need that too. But it’s not a galvanizing story. Your galvanizing story is kind of an elevator pitch. The reason anyone should invest their time and money in your offer. Elevator pitches play a critical role in startups (especially those seeking funding) but they tend to fall away once the company is already up and running. But when you lose your central story and don’t replace it with anything, you create a void at the center of your company and your marketing. A great galvanizing story will fill that void, answering the big Why questions: Why you? Why me? and Why now?" Doug Kessler #mpb2b …see more