"Companies have learned that a new generation of employees is not going to mindlessly bow down to the doctrine of shareholder supremacy. Indeed, we’ve seen how today’s workers are willing to walk out in protest or call out their bosses when they see misconduct and discrimination, or environmental plundering, or questionable contracts. CEOs “invariably say the constituency that’s truly driving their newfound social activism is their employees,” Fortune’s Alan Murray writes of the strengthening demand for corporate activism. “Millennials, in particular, may be driving the change more than anyone—and, more important, they’re choosing to work at companies that are driving change too. Among those ages 25 to 34 in [a]Fortune/NP Strategy poll, 80% say they want to work for ‘engaged companies.'” Accordingly, the embrace of a more conscious or compassionate form of capitalism has been introduced by some corporate leaders as a fresh idea, designed to appeal to a new era and a new generation." …see more