An important call to arms from Doug Kessler for our #marketing brethren (and sistren!): take back your website! "this is what I don’t get: for a huge proportion of B2B companies, the marketing team does NOT own the website. Something called the Web Team owns the website. For many, many B2B companies, marketing can’t even post anything to the website at all. Or, if they can, they need to get in a queue and wait for a slot. Or maybe they get access to the blog but nothing else. This, to me, is institutional insanity (a form of crazy created by the dysfunctional relationships of otherwise highly sane and intelligent people). Marketers need to be able to market. The website is our single most important channel." …see more