I recently had the opportunity to sit down with Valerie Beaulieu-James , CMO and GM of Microsoft US. https://lnkd.in/eEjx_iW I asked, from her conversations with #marketing leaders across the country, what the top challenges are for today's #B2B #CMO . Her response: 1. Customer expectations shaped by their consumer experiences 2. Board pressure to understand the path to growth 3. Embracing modern marketing across the team. I was especially moved by her passion for the downstream impact marketing can have for customers and her advice for all leaders. Click the link so you don't miss our full conversation! #sponsored …see more