My 3 favorite bits from this excellent piece: 1. "... #Inbound as a strategy has become so oversaturated that even the most inept companies are doing it. To me, that means it’s in a precarious place. You need more thoughtful strategies in order to succeed at inbound #marketing now." 2. "...Your most important channel — the channel you have to activate — is your #sales team." 3. "Alignment requires enablement and understanding. - Have you actually shared how the content process "works" with your sales team? Join your next team huddle and start there! - Do content launches for your big pieces — not to the extent you do a product launch, but get out there and do an enablement call when something goes live. You can't rely on osmosis. - Your greatest hits should be part of what folks are exposed to in onboarding. Newbies should know where to start with your content to use it to cultivate credibility. - Make your latest and greatest pieces easily accessible in your sales portal or sales newsletter. Bonus if you give sales the tools to easily curate content experiences for a prospect using a tool like Showpad." Hally Pinaud https://lnkd.in/eNViAXG …see more