This morning I had the chance to sit down with Katrina Munsell , US digital lead for Microsoft and head of the IMPRESSIVE #customerexperience center. I asked what made her team of 75 community managers so good at what they do - managing every #socialmedia touchpoint for Microsoft across thousands of daily interactions. She told me they are: 1. Digitally savvy 2. Great listeners 3. Creative (Setting a great example for all marketers, IMO.) Thanks for a great conversation, Katrina. I can’t wait to share the video! …see more