The biggest challenge facing marketers is potential buyers who just don't... give a damn. It's hard to overcome buyer apathy, but that's what great #marketing does best. I'll share some ideas for how to do so with #video at Brightcove 's PLAY 2019 conference May 14-16 in #Boston . Join us? I'll put the reg link in the comments. In the meantime, check out my trailer! Don't mock my iMovie skills. …see more