The team at Adobe surveyed 1,000 US buyers to find: 39% are annoyed that brand content is too wordy / poorly written 22% are annoyed when it isn't personalized or relevant 38% most trust content when it's shared by a peer Content is best when it is: Accurate (31%) Informative (28%) Does not cross the line with a creepy personalized experience (82%) Link in comments via MarketingProfs #content #marketing #brand #B2C #research #personalization via …see more