Many #B2B software and technology marketers seem unaware of the critical role that consistency and repetition play in claiming a position, that mental space in your target audience’s mind that you can “own” with an idea that has compelling meaning to the recipient. It’s in this mental space where your product’s most important benefit and the target’s most important need meet, stick together and form a meaningful relationship. You stand out when you use the power of consistency and repetition. Good #marketing advice from Lawson Abinanti …see more