This research and its results are so awesome. I 100% agree that organizations with commitment to “design centric product development”, strong culture of usability testing and talking to customers, with combination of tracking the results are the ones that would build the best products and succeed long term. This research by McKinsey shows that in order to see the impact of design thinking on the bottom line it’s important to “go all in” and commit organizationally to design and UX research. #design #designthibking #productmanagement #innovation #productdevelopment #uxresearch #usabilitytest …see more