Join me Thursday, November 8th at 11am ET for a free virtual event, "Using Original Research to Fuel B2B Growth" Studies show that only 14% of business buyers think the thought leadership they read is "very good" or "excellent." But, it's never been more important to lead with thought. How do we get it right? In this session, I team up with Building Engines, Inc. 's Head of Research, Phil Mobley to share how we used original research to create content to fuel #B2B lead generation, #ABM , sales enablement, #PR , and more. You'll get a behind-the-scenes look at this effective campaign. Learn how to create content that not only resonates with business buyers, but compels them to trust your brand as a leader. Link in comments. Thanks for the invite, Beth Negus Viveiros …see more