20 #Marketing Goals That Are Just Plain Better Than “Growing Revenue” via Allison Snow 1. Shift the revenue mix from low-margin to higher-margin products. 2. Shift the mix from many small deals to fewer larger deals (or the reverse). 3. Penetrate new industries, geographies, or segments with an existing product or service. 4. Increase net new customer acquisition from a specific industry, geography, or segment. 5. Improve customer service proficiency for upsell and renewal revenue in a specific business line. 6. Increase average customer lifetime value. 7. Support a struggling geography. 8. Decrease attrition rate. 9. Increase average deal size by xx%. ... the rest here: …see more