We are literally hard-wired for social belonging and interpersonal exchange. In addition, the amount of noise on social channels means buyers scan [and] crave stimulation, making it incredibly difficult to break through. The bottom line - now is the best time for social video. Read more in a recap of my session and others at Brightcove ’s PLAY2018 event from Brian Anderson https://lnkd.in/dS8x9qT cc Sharifah Niles-Lane Tim Mayer F.APS Britta Schellenberg …see more