None of us know how the net neutrality issue is going to play out yet, but at the very least we can assume that brands with scale and clout are likely to do better in a deregulated provider space than those who lack that level of influence.  Which begs the question – as consumers detox from social media addiction, and the over-supply of channels and content we have had to date looks set to consolidate, how does your brand intend to stay in touch? Are you looking at a community strategy for example, or are you opting to be an ecosystem? Will you partner, diversify, license or concentrate? How are you planning to keep people’s attention and focus? …see more