No surprise here - thought leadership is worth doing. 63% feel it gives a sense of the type and caliber of thinking an organization is likely to deliver. BUT just 14% of the business decision-makers surveyed said that the overall quality of most of the thought leadership they read is “very good” or “excellent”, with twice as many (26%) feeling that it’s “poor” or “mediocre.” The largest portion – 6 in 10 – find it just “good.” ^^ the impact of "meh" …see more