Strategic Serendipity. 💫 It really IS all around us. I recently got an email from a reporter. (I've changed minor details to protect her privacy since I didn't explicitly ask for permission in sharing her message.) "Shama, I last interviewed you on the radio last year, it was a story about an eCommerce brand. I was going for a walk just now (listening to a webinar) and got to the point in the discussion where you mentioned to the interviewer about having written a piece about how banks were leaving millennials behind, and that piece was well circulated and ultimately led to a reporter calling you and interviewing you more than once. And I suddenly realized...hey, that was me - I was that reporter! Also, you are both so right about the serendipity part of social media. Much to my surprise, I landed a gig earlier this year thanks to a tweet. I had tweeted this guy's posts about podcasting a few times, tagging him, and he finally looked me up, listened to some of my stuff, and asked if I'd like to co-host a podcast with him." Here's to strategic serendipity. May you always find it, create it, and share it. Do you have a favorite strategic serendipity story? …see more