Technology and #marketing are more intertwined than ever before. #crmsoftware , social media, and device-level data usage have transformed the ways we engage with brands. As a result, the role of the #CMO is rapidly changing, too. What was once a position primarily focused on public relations and advertising is now heavily associated with technology. Unfortunately, most CMOs struggle to make this shift. But it is, in fact, not an impossible transition. …see more