Gone are the days when the most effective #marketingstrategy was to have a spokesperson, maybe a celebrity or subject-matter expert, represent your company in the mass media. Today’s consumer is skeptical toward messages that come directly from companies in the traditional manner, and much more likely to trust the word of an influencer, someone who affects the decisions of numerous people by posting content on #socialmedia . The applications for B2C marketing are fairly obvious, but B2B #influencermarketing operates a bit differently. But companies that neglect it or don’t use it optimally are missing out on vast opportunities to convert trust into engagement with their brands. …see more