The events of 2020 (so far) have left their mark on all aspects of society. No matter your industry or vocation, the effects of the #covid19crisis on the international economy have made this a challenging time to do #business , and it doesn’t look like conditions are going to greatly improve any time soon. In a time when change is so unprecedented and unpredictable, our tried and true survival tactics aren’t necessarily the best go-to for riding the wave back to the tranquil shores of normality. So, what’s a brand to do when all the old tricks and #marketingtips are no longer doing the trick? Well, when the world becomes unpredictable, you have to get unpredictable right back. …see more