Your #contentstrategy , social media and search teams all need to work together - and for that to happen, they all need to be on the same page about who you're actually working for. It's not you - it's your #customers . The customer is the focus point of all your marketing campaigns, and your teams need to know who your customers are and what they're looking for. Crafting the perfect set of Customer Profiles is an essential way to boost your #contentmarketing and achieve your marketing goals. …see more