Being liked is obviously important for your #business . Apple comes to mind immediately as a company that presented itself as friendly and approachable and rose to the top of an industry that hadn't been noted for warmth. So yes, do everything you can to make your business likeable. But you more importantly, you need to be trusted. People are more likely to do business with a company they trust but don't especially like than with a company they like but don't especially trust. Here's how you can find the right #marketingstrategy to build #consumertrust . …see more