With all the digital noise out there, it’s nearly impossible to stand out from the crowd based on the nuts and bolts of your product or service alone. It’s your corporate behavior, the way you treat your customers, the way you engage with your customers—your relationships—that can push you to the front of the pack. But it's not just #b2cmarketing that needs to focus on the #consumerexperience - #b2b companies need to pay attention as well. …see more